Jaji
01. Challenge & Context
Hackathon : health insurance content is a black box. And users are lost in the fine print.
During a hackathon, we helped Jaji modernize its insurance model by reinventing how complex health information is consumed. While the brief only asked for the "Back Office Content" of their new Lucie platform, we went further and designed the front-end interfaces as well. Our solution is a complete, hyper-personalized hub that distributes accessible content to diverse users, from HR managers to end-patients. We replaced static FAQs with a proactive system delivering the right pedagogical help exactly when needed.
02. Constraints & Strategy
With the hackathon running strictly from March 27 to April 1 and a pre-existing design system, our focus shifted from visual exploration to pure execution. We had zero time for deep UX research. Instead, we used the provided personas (ranging from sales reps to patients) to make rapid, pragmatic assumptions about their needs.
Our strategy was straightforward:
Fast-track development: We leveraged the existing UI kit to accelerate the design-to-dev handoff.
Pragmatic empathy: We relied on the brief to anticipate what content mattered most to each target.
Build the whole thing: We prioritized delivering a functional dual-interface ecosystem (Front and Back Office) over polishing a single conceptual journey.
Content Architecture
Insurance content is notoriously dry. To fix this, we scrapped the traditional static FAQ model. We built an architecture that treats health information like a modern media platform.
By integrating an onboarding flow that asks users about their lifestyle (sports habits, children, profession), the system immediately customizes their feed. We diversified the content into three engaging formats:
Articles
Clean, readable layouts with contextual tags.
Podcasts
Integrated directly into the app with a floating player, allowing users to listen while checking their reimbursements.
Videos
Including full-screen vertical formats to match modern consumption habits.
04. A Two-Sided Ecosystem
The engine and the interface
To make this hyper-personalized system work, we had to build both sides of the mirror: a seamless front-end for the policyholders and a powerful CRM for the internal teams
The Client Front-End
We designed a user-centric dashboard where healthcare management meets content curation. The interface features a personalized "For You" section, pushing relevant media based on the user's profile and previous interactions. The design prioritizes accessibility and smooth media playback, ensuring that learning about health and prevention feels effortless rather than administrative. You can scroll this image !
The CRM & Analytics (Back Office)
A dynamic front-end is useless without a strong back office. We built a custom content management system where business teams can easily create and launch targeted "Campaigns" (Articles, Podcasts, or Videos). More importantly, we integrated granular analytics. The CRM does not just track clicks; it measures engagement depth, distinguishing between a "quick skim" and a "deep read", while tracking device usage and demographic reach. This empowers the Jaji team to constantly refine their content strategy.
Content Creation
Admins can effortlessly draft articles, upload podcasts, or embed videos. By assigning specific tags, creators ensure their content is automatically routed to the right users. We made distributing complex health information as intuitive as posting on social media.
Statistics
We built an analytics dashboard that goes beyond basic clicks. The CRM tracks true engagement, distinguishing between a quick skim and a deep read. By monitoring device usage and demographic interactions, Jaji can continuously refine its prevention strategies based on real user behavior.
05. Outcome & Takeaways
The silver medal is ours
We proudly secured 2nd place at the 2023 Hackaton. Building a working product forced us to make ruthless, pragmatic decisions. It was a masterclass in prioritizing functional architecture over endless iteration. By trusting the provided design system, we focused purely on structural logic and technical feasibility.
The biggest takeaway from this sprint? When time is the ultimate constraint, delivering a complete, dual-sided vision always beats theoretical exploration. We proved that it is possible to transform a dry, regulatory sector into an engaging digital experience with fast execution and the right priorities.
Next project
EticShop
➔
Jaji
01. Challenge & Context
Hackathon : health insurance content is a black box. And users are lost in the fine print.
During a hackathon, we helped Jaji modernize its insurance model by reinventing how complex health information is consumed. While the brief only asked for the "Back Office Content" of their new Lucie platform, we went further and designed the front-end interfaces as well. Our solution is a complete, hyper-personalized hub that distributes accessible content to diverse users, from HR managers to end-patients. We replaced static FAQs with a proactive system delivering the right pedagogical help exactly when needed.
02. Constraints & Strategy
With the hackathon running strictly from March 27 to April 1 and a pre-existing design system, our focus shifted from visual exploration to pure execution. We had zero time for deep UX research. Instead, we used the provided personas (ranging from sales reps to patients) to make rapid, pragmatic assumptions about their needs.
Our strategy was straightforward:
Fast-track development: We leveraged the existing UI kit to accelerate the design-to-dev handoff.
Pragmatic empathy: We relied on the brief to anticipate what content mattered most to each target.
Build the whole thing: We prioritized delivering a functional dual-interface ecosystem (Front and Back Office) over polishing a single conceptual journey.
Content Architecture
Insurance content is notoriously dry. To fix this, we scrapped the traditional static FAQ model. We built an architecture that treats health information like a modern media platform.
By integrating an onboarding flow that asks users about their lifestyle (sports habits, children, profession), the system immediately customizes their feed. We diversified the content into three engaging formats:
Articles
Clean, readable layouts with contextual tags.
Podcasts
Integrated directly into the app with a floating player, allowing users to listen while checking their reimbursements.
Videos
Including full-screen vertical formats to match modern consumption habits.
04. A Two-Sided Ecosystem
The engine and the interface
To make this hyper-personalized system work, we had to build both sides of the mirror: a seamless front-end for the policyholders and a powerful CRM for the internal teams
The Client Front-End
We designed a user-centric dashboard where healthcare management meets content curation. The interface features a personalized "For You" section, pushing relevant media based on the user's profile and previous interactions. The design prioritizes accessibility and smooth media playback, ensuring that learning about health and prevention feels effortless rather than administrative. You can scroll this image !
The CRM & Analytics (Back Office)
A dynamic front-end is useless without a strong back office. We built a custom content management system where business teams can easily create and launch targeted "Campaigns" (Articles, Podcasts, or Videos). More importantly, we integrated granular analytics. The CRM does not just track clicks; it measures engagement depth, distinguishing between a "quick skim" and a "deep read", while tracking device usage and demographic reach. This empowers the Jaji team to constantly refine their content strategy.
Content Creation
Admins can effortlessly draft articles, upload podcasts, or embed videos. By assigning specific tags, creators ensure their content is automatically routed to the right users. We made distributing complex health information as intuitive as posting on social media.
Statistics
We built an analytics dashboard that goes beyond basic clicks. The CRM tracks true engagement, distinguishing between a quick skim and a deep read. By monitoring device usage and demographic interactions, Jaji can continuously refine its prevention strategies based on real user behavior.
05. Outcome & Takeaways
The silver medal is ours
We proudly secured 2nd place at the 2023 Hackaton. Building a working product forced us to make ruthless, pragmatic decisions. It was a masterclass in prioritizing functional architecture over endless iteration. By trusting the provided design system, we focused purely on structural logic and technical feasibility.
The biggest takeaway from this sprint? When time is the ultimate constraint, delivering a complete, dual-sided vision always beats theoretical exploration. We proved that it is possible to transform a dry, regulatory sector into an engaging digital experience with fast execution and the right priorities.
Next project
EticShop
➔
Contact
Let’s bridge the gap together between design & intelligence.
Contact
Let’s bridge the gap together between design & intelligence.
Contact